ENTR 420 American Military University Social Media Marketing Plan Paper
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ENTR 420 American Military University Social Media Marketing Plan Paper
Instructions
Assignment 8 – Social Media Marketing Plan (PO4, PO7, CO6, ILO.SK6, BIS2, IS4, AL1, DL4)
Complete your SMM Plan (Social Media Marketing Plan) using the outline in Chapter 15:
- Title Page
- Table of contents
- Executive Summary
- Brief Overview
- Observing Social Media Presence is optional if you’re in business already and using social media – NOT REQUIRED
- Competitive Analysis (of social media)
- Goals and Strategies
- Target Market (for social media)
- Social Media Platforms
- Implementation Strategy
- Monitoring the SMM Plan
- Tuning the SMM Plan
- Budgeting for the SMM Plan, in spreadsheet format
- Calculating ROI for SMM Plan
Minimum 4 pages
Minimum 2 sources
Will attach all info to complete
APA format for citations
Business format for SMM Plan